Small Business Saturday 2024: What to Know for Franklin, TN

Written by: Erin Sevigny

Here in Franklin, we’re all about community. From the pride we take in our historic town to the kindness we show our neighbors, we always uplift each other. And one of the best ways to support our community is by shopping small and local.

Small Business Saturday, celebrated on the Saturday after Thanksgiving, highlights the incredible shopping experiences available in our community by showcasing the diverse gifts and services that reflect the creativity of our small business owners. Held in downtown Franklin, TN, this year’s event will feature a lively atmosphere with special promotions, activities, and local vendors.

At Franklin Skin Studio, we’re proud to participate in Small Business Saturday 2024, a perfect opportunity for self-care and pampering. Join us in making a positive impact on our community, and discover how you can indulge in unique experiences when you shop Small Business Saturday.

What is Small Business Saturday?

Small Business Saturday was launched in 2010 to encourage consumers to support local shops. It takes place on the Saturday after Thanksgiving, between Black Friday and Cyber Monday, and serves as a celebration of small businesses. 

This day helps boost our local economy by encouraging shoppers to buy from their neighbors rather than big box stores. It’s a nice change of pace from the chaos of Black Friday since small businesses provide unique products and personalized services, creating a one-of-a-kind shopping experience.

You’ll find countless Small Business Saturday deals and promotions, making it an excellent opportunity to find gifts for the holiday season while supporting your community. To learn more about Small Business Saturday 2024 in Franklin, visit the Downtown Franklin Association.

When is Small Business Saturday for 2024?

In 2024, Small Business Day lands on Saturday, November 30. This date is consistent nationwide, including in Franklin,TN. Mark your calendars to support local businesses in our community! 

How to Support Small Business Saturday 

Supporting local small businesses can take many forms. Whether you shop in person, purchase gift cards online, or spread the word about your favorite local shops, every actions helps uplift our community.

You can also support small businesses by sharing social media posts, encouraging friends and family to visit, or simply making a purchase. These actions contribute to the vitality of small businesses in your area and strengthen the community. 

 Shop Locally

One of the most direct ways to support small businesses is to shop locally. By visiting Franklin shops and boutiques, you contribute to the local economy and help keep theses businesses thriving. Whether you’re looking for gifts, handmade crafts, or speciality foods, small businesses can provide personalized service and recommendations you won’t find at larger retailers. 

Spread the Word

Share your favorite local shops, restaurants, and services on social media platforms like Facebook, Instagram, and Twitter. Post about your experiences, tag the businesses, and share Small Business Saturday posts. Engaging with brands online help drive visibility, attracting potential customers who may not be aware of these hidden gems. At the same time, it creates a buzz around the local economy and encourages more people to explore what our community has to offer. 

Buy Gift Cards

Purchasing gift cards from small businesses is another great way to extend your support beyond Small Business Day. Gift cards provide immediate revenue for these businesses while encouraging future recipient visits. They can be perfect for holiday gifting or special occasions, allowing friends and family to explore local shops and restaurants. 

Write Positive Reviews

Writing positive reviews for small businesses can significantly impact their success by attracting more customers. Sharing your positive experiences on platforms like Google, Yelp, or Facebook creates a strong reputation for these businesses. Good reviews often influence potential customers’ decisions and can lead to increased foot traffic. 

Get Your Holiday Gifts Early

Getting your gifts early is one of the best small business Saturday ideas to support local shops during the busy season This helps small retailers manage their inventory and sales while saving you from the last-minute rush. You cam find thoughtful gifts that reflect your loved one’s tastes and enjoy a relaxed shopping experience, allowing you to enjoy the festive season without the stress of crowds.

Donate to Local Causes

Small businesses are deeply connected to our community and often contribute to local charities or sponsor events. By supporting these causes, you help strengthen our community while boosting the reputation of local businesses. In turn, this creates positive cycle where business gain goodwill and support from the community, fostering an environment where everyone can thrive.  

Try New Businesses

Don’t hesitate to try new businesses in our area! Exploring local shops, restaurants, and services you have yet to visit helps diversify the local economy and encourages innovation. Whether it’s a new cafe, spa, or boutique, trying something new adds excitement to your shopping experience while helping small businesses build their customer base. 

Tell Your Loved Ones

Never underestimate the power of word-of-mouth marketing. You create trust and credibility when you recommend a local shop or service, encouraging friends and family to check them out. Personal recommendations are often more persuasive than ads, and they can lead to new customers discovering the unique offerings available in our community. Your voice can help small businesses flourish! 

Participate in Loyalty Programs

Many small businesses offer loyalty programs to reward repeat customers. By joining these programs, you support the business – all while enjoying discounts and special offers that improve your shopping experience. As a loyal customer, you may gain access to exclusive events, early sales, or limited- time promotions, reinforcing your connection to the community and the businesses you love.  

Attend Local Events

Beyond Small Business Day, small businesses and local vendors often participate in events and markets throughout the year, such as holiday fairs, farmers markets, and craft festivals. Attending these events show your support for local entrepreneurs- and you might even discover products ad services that aren’t available in larger retail stores. These gatherings foster a sense of community and provide a fun, engaging way to shop locally while enjoying the vibrant atmosphere created by your neighbors and fellow residents. 

Join Us for Small Business Saturday at Franklin Skin Studio

At Franklin Skin Studio, we specialize in rejuvenating spa services tailored to your  skin’s wants and needs. Our experienced team is dedicated to providing personalized treatments that enhance your natural beauty and promote overall well- being. 

This Small Business Saturday, don’t miss the chance to treat yourself while supporting a local business that truly cares about your skincare journey. Explore our spa services designed just for you, contact us for more information, and book your appointment today. Your skin will thank you!